Testing open source geo-experimentation tools for our readers
10-paper marketing science framework with 11 live dashboards. Bayesian MMM, causal inference, probabilistic identity resolution, and real-time streaming attribution. All papers published with Zenodo DOIs.
Performance marketing skills for paid search, paid social, campaign optimisation, conversion tracking, media buying, attribution, and creative testing.
End-to-end Growth Analytics Engine: Multi-Touch Attribution (MTA) in PostgreSQL & Geo-Incrementality Testing in Python to resolve ad platform over-reporting across Meta, Google & TikTok.
Reusable incrementality testing harness for a variety of experiment designs, including single and multi-unit holdout, donors and geo-holdout with a range of time-series counterfactual forecasting backends.
Rockerbox — independent third-party profile of a public API surface, by API Evangelist. Rockerbox is a unified marketing measurement platform with a REST API for querying multi-touch attribution data, channel performance, customer journeys, and media spend effectiveness across 100+ integrations, combining MTA, Marketing Mix Modeling, and incrementa
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