Customer Behavior | Campaign Effectiveness | Data-Driven Decision Making
This project is part of the StudyBuild Project-Based Mentorship Program.
Participants work on a real-world customer analytics challenge, exploring customer behavior, marketing campaign performance, and A/B testing to support data-driven business decisions.
- Data Cleaning & Exploratory Data Analysis
- Customer Behavior & Segmentation
- Marketing Campaign Analysis
- A/B Testing & Statistical Inference
- Business Insights & Recommendations
Participants complete their projects independently, submit their work through GitHub, and receive mentor feedback.
Full project instructions and requirements are shared with StudyBuild participants.
Project-Based Learning | Data Analytics | Statistics