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StudyBuild | Project 02

Customer Analytics & A/B Testing

Customer Behavior | Campaign Effectiveness | Data-Driven Decision Making

This project is part of the StudyBuild Project-Based Mentorship Program.

Participants work on a real-world customer analytics challenge, exploring customer behavior, marketing campaign performance, and A/B testing to support data-driven business decisions.

Key Focus Areas

  • Data Cleaning & Exploratory Data Analysis
  • Customer Behavior & Segmentation
  • Marketing Campaign Analysis
  • A/B Testing & Statistical Inference
  • Business Insights & Recommendations

Project Submission

Participants complete their projects independently, submit their work through GitHub, and receive mentor feedback.

Full project instructions and requirements are shared with StudyBuild participants.

StudyBuild Community

GitHub Organization

Project-Based Learning | Data Analytics | Statistics