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The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inve…

  • Updated Jul 8, 2026

Nickelytics is a data-driven out-of-home (OOH) and digital-out-of-home (DOOH) advertising platform that turns moving assets into measurable media. It wraps gig-economy and rideshare vehicles, autonomous sidewalk delivery robots, and e-scooters with brand campaigns, then layers geo-targeting, programmatic DOOH buying, route verification…

  • Updated Aug 14, 2026

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