BUSINESS INTELLIGENCE · FINANCE · AUTOMATION · VISUAL STORYTELLING

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I build decision systems that connect business questions to reliable data products. At LVMH, I helped scale an Excel-based reporting workflow into a 20+ dashboard Power BI product on a 25-table model. Earlier work spans CPFR and supply-chain analytics at Groupe SEB, RPA investment analysis at El Puerto de Liverpool, and academic analytics at EGADE Business School.

Alongside data, I produce visual stories: festival photography for Live Nation / OCESA, content production for Tomorrowland’s Lab of Tomorrow, and client work through Delot Media.

Based in Mexico City · Mexican and French national · MSc International Management & Finance, Rennes School of Business

• 20+ Power BI dashboards scaled from an initial four, with shared KPI logic for Marketing, Commercial, Retail, Finance, IT, and Maison teams.
• 25-table entity-relationship model connecting sell-out, stock, e-commerce, POS, product, launch, incentive, commission, forecast, and quota data.
• Hours → minutes for recurring reporting preparation through Python-based cleaning and transformation.
• 25,000+ SKU–store combinations analyzed for CPFR across 300+ retail locations at Groupe SEB.
• 160+ creative clients served through Delot Media since 2019, alongside real-time festival and artist content production.

Builds equity portfolios from 105 US stocks using K-Means and hierarchical clustering across market, ESG, and categorical feature sets. The project focuses on segmentation and portfolio construction—not return forecasting.

Python · clustering · finance · ESG analysis

Studies return transmission and herding across the semiconductor supply chain using PCA, robust OLS, the CSAD herding test, and EGARCH volatility models.

R · econometrics · PCA · EGARCH · market behavior

Tests absolute Purchasing Power Parity between Mexico and France over 2020–2024 with OLS, then interprets why the evidence rejects the hypothesis.

R · exchange markets · OLS · hypothesis testing

Develops an integrated financial model for a bicycle-subscription business plan, including P&L, balance sheet, WACC, funding structure, and break-even analysis.

Excel · financial modeling · valuation · scenario analysis

Business intelligence
Power BI · DAX · Power Query · SQL · Tableau · Data Modeling · ETL · Data Visualization · KPI Governance

Programming and quantitative work
Python · R · Excel · Statistics · Econometrics · Machine Learning · Financial Analysis

Automation, AI, and development
UiPath · UiPath Insights · OpenAI API · Microsoft Copilot · Claude · Make · Notion · Google Cloud · AWS · Git · GitHub · PBIP

Creative production
Premiere Pro · Photoshop · Lightroom · Illustrator · Figma · Photography · Videography · Real-Time Editing

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_{Luxury and Beauty · Mexico, France, and Spain · Feb 2025 – present}

• Coordinate BI delivery across Business, Data, IT, Beauty Tech, and analyst teams; translate requirements into KPI definitions, model logic, documentation, and data-quality controls.
• Build DAX measures and Python ETL automation for Power BI-ready datasets across Google Cloud Platform and SharePoint sources; work in PBIP with GitHub version control.
• Proposed and led the Excel-to-Power BI transformation for Loewe and Acqua di Parma, scaling the product from four to 20+ automated dashboards and establishing a shared reporting source for Mexico.
• Built the 25-table model and an MTD Summary used by the GM LatAm, senior Key Account Managers, and Retail Managers; trained three people to automate the UK ETL process.

_{Consumer goods · Mexico City · Feb 2024 – Aug 2024}

• Analyzed demand and inventory across 25,000+ SKU–store combinations for the company’s second-largest mass-retail client using Excel and R.
• Identified out-of-stock, excess-inventory, and slow-moving patterns across 300+ locations; communicated recommendations to Sales, Marketing, Supply Chain, and Planning.

CPFR · Supply Chain Analytics · R · Excel · ETL · Data Modeling · Demand Forecasting

_{Digital Center of Excellence, Finance · Mexico City · Aug 2024 – Feb 2025}

• Evaluated the feasibility and ROI of a $27,000 USD UiPath Insights investment; the business case showed that it was not worth pursuing.
• Designed RPA ROI dashboards and implemented performance monitoring for automation projects.

UiPath · RPA · ROI Analysis · Finance · Stakeholder Management

_{Faculty and Research Intelligence · Mexico City · Aug 2024 – Dec 2024}

• Built Power BI dashboards for publication output, SDG alignment, career development, and tenure analysis.
• Used Python for cleaning and exploratory analysis, and the OpenAI API to classify academic articles.

Power BI · Python · EDA · OpenAI API · Academic Analytics

_{Mexico City · Aug 2019 – present}

• Served 160+ clients across portrait, product, fashion, video, social content, and analytics work.
• Managed sales tracking for 10+ concurrent clients and covered events at Autódromo Hermanos Rodríguez and Lunario del Auditorio Nacional.

_{Concert and Festival Business Units · Feb 2023 – Mar 2025}

• Official photographer for Vive Latino 2024, covering 12+ headline artists with same-day editing; delivered the highest official-account post volume on day two of Festival Arre 2024 while covering 9+ artists.
• Produced press, backstage, short-form, and aftermovie content for festivals, concerts, and two internationally touring DJs at EDC México.

_{Boom, Belgium · Jul 2026}

• Produced and delivered same-day short-form, long-form, interview, and digital-screen content across the entertainment-technology program.
• Recorded and edited Lab of Tomorrow’s most-viral Reel to date.

_{Rennes, France}

Quantitative finance, econometrics, data science, Python, forecasting, portfolio optimization, risk simulation, financial modeling, and AI/fintech applications.

_{Mexico City · 97/100 · 3.8/4.0 GPA}

Data-driven decision-making, database integration, Power BI and Tableau, Python and R, data mining, risk analysis, and communication. Scholarship for the highest entering GPA from high school; winner of the CDL campus phase for INC MTY 2023.

Business intelligence with commercial context. Visual work with analytical discipline.

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