Google Ads & SEO specialist · Founder of Hustle Marketers · Chandigarh, India
I'm Ishant Sharma, a performance marketer working in paid search, SEO and analytics since 2013. I founded Hustle Marketers, a digital marketing agency that is a Google Partner, Meta Business Partner and Microsoft Advertising Partner, and works with ecommerce brands, local businesses and other agencies.
This is where I publish the scripts, calculators and audit tools I use in client work, so other marketers can check the math and reuse the methods.
| Area | Focus |
|---|---|
| Google Ads | Search, Shopping, Performance Max, YouTube and Demand Gen; account audits, restructures and automation scripts |
| SEO | Technical SEO, on-page SEO, local SEO, ecommerce SEO (Shopify, Magento, BigCommerce, WooCommerce), content and link building |
| AI search visibility | AEO/GEO: getting brands cited in ChatGPT, Gemini and Google AI Overviews; structured data |
| Paid social and other PPC | Meta Ads, Microsoft Advertising, LinkedIn Ads |
| Product feeds | Google Merchant Center and Microsoft Merchant Center feeds, supplemental data and diagnostics |
| Measurement | GA4, Google Tag Manager, server-side tracking, Google Search Console |
| Conversion and partnerships | CRO, landing pages, white-label PPC for agencies |
| Project | What it does | Stack |
|---|---|---|
| hustle-schema-studio (live tool) | JSON-LD schema generator and checker: 12 schema types, connected entities, plain-language error reports, Google rich-result notes and WordPress install steps | JavaScript |
| google-ads-scripts | Five read-only Google Ads scripts: campaign audit, Search + Performance Max search term report, Shopping product performance, budget pacing and broken final URL checks | JavaScript, GAQL |
| merchant-center-feed-monitor | Merchant Center feed health monitor on the new Merchant API: Shopping ads and free-listing disapprovals by country, vanished markets, zero or tiny prices, custom-label and product ID changes, ranked by Google Ads spend, with Sheets reports and email or Slack alerts (offline-tested; live validation in progress) | JavaScript, Merchant API |
| seo-audit-toolkit | Technical SEO crawler (status codes, titles, canonicals, robots, JSON-LD, internal links) and a Search Console query overlap finder for spotting possible keyword cannibalization | Python |
| ppc-profitability-calculator (live demo) | ROAS vs. contribution margin, break-even ROAS and break-even revenue | HTML, JavaScript |
From published case studies; each page gives the client context, reporting period and data source (ad platform reports, Search Console or Semrush estimates).
| Channel | Client | Result |
|---|---|---|
| SEO + AI search | CDL training school | Semrush-estimated organic traffic up at least 2.4x (Jul 2025 to May 2026), with brand mentions tracked in ChatGPT, Gemini and Google AI Overviews |
| SEO | Magento ecommerce store | Store passed $14.3M in lifetime sales during an ongoing 36-month technical and on-page SEO engagement (sales also reflect pricing, promotions and repeat customers) |
| SEO | Family entertainment center | Organic clicks up 117% in Search Console (last 3 months vs. previous 3); Semrush-tracked ranking keywords nearly doubled |
| Google Ads | Wine and spirits store | 17.35x ROAS and $177K revenue in 120 days |
| Google Ads | B2B cleaning equipment supplier | Leads from 29 to 154 in 90 days, cost per lead down 73% |
| Microsoft Advertising | Commercial epoxy flooring brand | 10.8x ROAS on Search and Shopping |
| Meta Ads | Fitness app | Customer acquisition cost down 80% |
- Google Ads Audit Checklist: score an account across 64 weighted checks
- Google Shopping Feed Validator and Bing Feed Mapper
- Schema Checker: validate JSON-LD against Google's rich result requirements
- SEO ROI Calculator
- Keyword Wrapper: apply match types and export Google Ads Editor files
- Marketing Budget Calculator
- All tools
Personal site · Hustle Marketers · LinkedIn · X · Clutch reviews · Upwork · The Marketing Machinist (Substack) · DEV
Working on Google Ads, SEO or tracking? Get in touch.