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Carlosmhenao/README.md

Carlos Moreno Henao

Marketing Analyst & Strategist

Campaigns and brand, built to be measured — and the analytics that prove it.

Portfolio LinkedIn Email GSX

Marketing builder with a founder's bias for ownership. I run the full DTC stack — email automation, paid, and content — and the reporting that ties spend to revenue. I co-founded GSX, a U.S. college-soccer agency, where I built the brand and growth engine from zero. Klaviyo-, HubSpot-, and Google Ads-certified · bilingual EN/ES · Kansas City.

Selected work

$14.1M profit surfaced   162.9% ROI   400K+ records modeled   335K-visitor experiments


Digital Marketing Profitability Dashboard E-commerce RFM Segmentation A/B Testing — Campaign Conversion Nike Phantom 6 — AI Brand Spot Credit Risk — Loan Default Prediction

↳ Live: Profitability dashboard on Tableau Public

Toolkit

Marketing & MarTech Klaviyo HubSpot Google Ads GA4 Meta Ads Shopify

Analytics Python SQL Tableau Pandas A/B Testing

AI & Automation Claude Prompt Engineering n8n Zapier

Certifications

Klaviyo Product — Practitioner   Google Ads Search   Google Analytics (GA4)   HubSpot — Inbound · Marketing Hub · Email · SEO


Contribution activity

Kansas City · Open to marketing roles · May 2026 · F-1 OPT — no sponsorship needed to start

Popular repositories Loading

  1. E-commerce-RFM-Analysis E-commerce-RFM-Analysis Public

    RFM customer segmentation in Python on 400K+ transactions — 647 Champions & 700 At-Risk, driving a 20% targeted retention strategy.

    Jupyter Notebook

  2. Carlosmhenao Carlosmhenao Public

  3. Credit-Risk-Prediction-Banking Credit-Risk-Prediction-Banking Public

    Logistic-regression model optimized for recall — lifted toxic-loan detection 27%→71%. The data-depth piece behind the marketing analytics.

    Jupyter Notebook

  4. digital-marketing-profitability-analysis digital-marketing-profitability-analysis Public

    Tableau + SQL audit of 8K+ campaign records — surfaced a $14.1M profit channel and modeled a 162.9% ROI budget reallocation.

  5. AB-Testing-ROI-Analysis AB-Testing-ROI-Analysis Public

    Two-proportion Z-test on 335K+ visitors — proved a proposed campaign variant would cut conversion, flagged before launch.

  6. nike-phantom6-ai-commercial nike-phantom6-ai-commercial Public

    AI-generated 4K brand commercial (Nike Phantom 6) — concept, motion, color & sound. Brand creative built end-to-end with generative-AI workflows.