diff --git a/dotcom-rendering/src/components/PuzzlesBranding.tsx b/dotcom-rendering/src/components/PuzzlesBranding.tsx
index 5c76e3c2384..e394e246617 100644
--- a/dotcom-rendering/src/components/PuzzlesBranding.tsx
+++ b/dotcom-rendering/src/components/PuzzlesBranding.tsx
@@ -1,4 +1,4 @@
-import { css } from '@emotion/react';
+import { css, type SerializedStyles } from '@emotion/react';
 import {
 	from,
 	palette,
@@ -76,42 +76,78 @@ const aboutLinkStyles = css`
 	color: var(--puzzles-text-colour, ${palette.neutral[7]});
 `;
 
+const containerLockupStyles = css`
+	display: flex;
+	align-items: center;
+	gap: 7px;
+	white-space: nowrap;
+	color: var(--puzzles-text-colour, ${palette.neutral[7]});
+	a {
+		text-decoration: none;
+	}
+	${from.leftCol} {
+		flex-direction: column;
+		align-items: flex-start;
+		margin-top: ${space[3]}px;
+	}
+`;
+
+const containerLogoStyles = css`
+	display: block;
+	width: auto;
+	height: auto;
+	max-width: 100px;
+	max-height: 40px;
+	object-fit: contain;
+	${from.leftCol} {
+		max-width: 120px;
+		max-height: 60px;
+	}
+`;
+
 type Props = { branding: Branding };
 
-export const PuzzlesBranding = ({ branding }: Props) => {
+const SponsorLogoLink = ({
+	branding,
+	imageStyles,
+}: Props & { imageStyles: SerializedStyles }) => {
 	const { ophanComponentName, ophanComponentLink } = getOphanComponents({
 		branding,
 		locationPrefix: 'front-container',
 	});
 	return (
-		<div
-			css={overlayStyles}
-			data-component="puzzles-branding"
-			data-print-layout="hide"
+		<a
+			href={branding.logo.link}
+			rel="nofollow"
+			aria-label={`Visit the ${branding.sponsorName} website`}
+			data-sponsor={branding.sponsorName.toLowerCase()}
+			data-component={ophanComponentName}
+			data-link-name={ophanComponentLink}
 		>
-			<div css={[alignedStyles, lockupStyles]}>
-				<span css={labelStyles}>{branding.logo.label}</span>
-				<a
-					href={branding.logo.link}
-					rel="nofollow"
-					aria-label={`Visit the ${branding.sponsorName} website`}
-					data-sponsor={branding.sponsorName.toLowerCase()}
-					data-component={ophanComponentName}
-					data-link-name={ophanComponentLink}
-				>
-					<img
-						css={logoStyles}
-						src={branding.logo.src}
-						alt={branding.sponsorName}
-						width={branding.logo.dimensions.width}
-						height={branding.logo.dimensions.height}
-					/>
-				</a>
-			</div>
-		</div>
+			<img
+				css={imageStyles}
+				src={branding.logo.src}
+				alt={branding.sponsorName}
+				width={branding.logo.dimensions.width}
+				height={branding.logo.dimensions.height}
+			/>
+		</a>
 	);
 };
 
+export const PuzzlesBranding = ({ branding }: Props) => (
+	<div
+		css={overlayStyles}
+		data-component="puzzles-branding"
+		data-print-layout="hide"
+	>
+		<div css={[alignedStyles, lockupStyles]}>
+			<span css={labelStyles}>{branding.logo.label}</span>
+			<SponsorLogoLink branding={branding} imageStyles={logoStyles} />
+		</div>
+	</div>
+);
+
 export const PuzzlesBrandingAboutLink = ({ branding }: Props) => (
 	<div css={[alignedStyles, aboutStyles]} data-print-layout="hide">
 		<a css={aboutLinkStyles} href={branding.aboutThisLink}>
@@ -119,3 +155,13 @@ export const PuzzlesBrandingAboutLink = ({ branding }: Props) => (
 		</a>
 	</div>
 );
+
+export const PuzzlesContainerBranding = ({ branding }: Props) => (
+	<div css={containerLockupStyles} data-print-layout="hide">
+		<span css={labelStyles}>{branding.logo.label}</span>
+		<SponsorLogoLink
+			branding={branding}
+			imageStyles={containerLogoStyles}
+		/>
+	</div>
+);
diff --git a/dotcom-rendering/src/components/PuzzlesDirectory.stories.tsx b/dotcom-rendering/src/components/PuzzlesDirectory.stories.tsx
index ab4693cf7e4..8bcfe3134fc 100644
--- a/dotcom-rendering/src/components/PuzzlesDirectory.stories.tsx
+++ b/dotcom-rendering/src/components/PuzzlesDirectory.stories.tsx
@@ -129,6 +129,14 @@ export const AdFree = () => (
 	<PuzzlesDirectory layout={layout} renderAds={false} />
 );
 
+export const SponsoredContainer = () => (
+	<PuzzlesDirectory
+		layout={layout}
+		renderAds={false}
+		containerBranding={{ crosswords: puzzlesBranding }}
+	/>
+);
+
 export const Sponsored = () => {
 	const page = createPuzzlesPage({ layout, isAdFreeUser: true });
 	return (
diff --git a/dotcom-rendering/src/components/PuzzlesDirectory.test.tsx b/dotcom-rendering/src/components/PuzzlesDirectory.test.tsx
index cca9bd7125e..c764f3259df 100644
--- a/dotcom-rendering/src/components/PuzzlesDirectory.test.tsx
+++ b/dotcom-rendering/src/components/PuzzlesDirectory.test.tsx
@@ -1,6 +1,7 @@
 import '@testing-library/jest-dom';
 import { fireEvent, render, screen, waitFor } from '@testing-library/react';
 import type { ReactNode } from 'react';
+import { puzzlesBranding } from '../../fixtures/manual/puzzlesBranding';
 import type {
 	PuzzleContainer,
 	PuzzleItem,
@@ -34,6 +35,35 @@ const section = (
 });
 
 describe('PuzzlesDirectory', () => {
+	it('shows sponsorship only on the sponsored container', () => {
+		render(
+			<PuzzlesDirectory
+				layout={{
+					containers: [
+						section({ id: 'crosswords', title: 'Crosswords' }),
+						section(),
+					],
+				}}
+				renderAds={false}
+				containerBranding={{ crosswords: puzzlesBranding }}
+			/>,
+		);
+
+		const [crosswords, wordGames] = screen.getAllByRole('region');
+		expect(crosswords).toHaveTextContent('Supported by');
+		expect(
+			screen.getByRole('link', {
+				name: 'Visit the Example sponsor website',
+			}),
+		).toHaveAttribute('href', 'https://example.com');
+		expect(
+			screen.queryByRole('link', { name: 'About this content' }),
+		).not.toBeInTheDocument();
+		expect(
+			screen.getByRole('heading', { level: 2, name: 'Crosswords' }),
+		).toHaveAttribute('id', 'crosswords-title');
+		expect(wordGames).not.toHaveTextContent('Supported by');
+	});
 	it('renders puzzle tile titles as H3s with descriptive crossword text', () => {
 		render(
 			<PuzzlesDirectory
diff --git a/dotcom-rendering/src/components/PuzzlesDirectory.tsx b/dotcom-rendering/src/components/PuzzlesDirectory.tsx
index e34d069c0e5..01fdcccbcbc 100644
--- a/dotcom-rendering/src/components/PuzzlesDirectory.tsx
+++ b/dotcom-rendering/src/components/PuzzlesDirectory.tsx
@@ -4,14 +4,17 @@ import {
 	headlineBold24,
 	headlineBold28,
 	palette,
+	space,
 } from '@guardian/source/foundations';
 import { ArticleDisplay } from '../lib/articleFormat';
 import { puzzlesContainerStyles } from '../lib/puzzlesContainerStyles';
+import type { Branding } from '../types/branding';
 import type { PuzzleContainer, PuzzlesLayoutType } from '../types/puzzlesPage';
 import { AdSlot } from './AdSlot.web';
 import { Island } from './Island';
 import { getPuzzleUrl, Rows } from './PuzzleCard';
 import { PuzzlesArchiveMenu } from './PuzzlesArchiveMenu.island';
+import { PuzzlesContainerBranding } from './PuzzlesBranding';
 import { PuzzlesSupporting } from './PuzzlesSupporting';
 
 export { getPuzzleUrl };
@@ -21,6 +24,8 @@ type Props = {
 	renderAds: boolean;
 	/** Omit the black rule above the first section, e.g. below the sponsorship banner. */
 	hideTopRule?: boolean;
+	/** Sponsor per container ID, for the reader's edition. */
+	containerBranding?: Partial<Record<string, Branding>>;
 };
 
 const sectionStyles = (isFeatured: boolean, hideTopRule: boolean) => css`
@@ -70,21 +75,12 @@ const sectionStyles = (isFeatured: boolean, hideTopRule: boolean) => css`
 
 const titleStyles = css`
 	min-width: 0;
-	margin: 0;
 	padding: 6px 10px 12px;
-	${headlineBold24};
-	color: var(--puzzles-headline-colour, ${palette.neutral[7]});
-	line-height: 1;
-	overflow-wrap: break-word;
 	${from.mobileMedium} {
 		padding-right: 20px;
 		padding-left: 20px;
 	}
 
-	${from.tablet} {
-		${headlineBold28};
-	}
-
 	${from.desktop} {
 		/* Include the 1px side border in the 20px inset, as the cards do. */
 		padding-left: 19px;
@@ -95,6 +91,30 @@ const titleStyles = css`
 	}
 `;
 
+// Title left with the sponsor right on one row, stacked under the title from leftCol.
+const brandedTitleStyles = css`
+	display: flex;
+	align-items: center;
+	justify-content: space-between;
+	gap: ${space[2]}px;
+	${from.leftCol} {
+		display: block;
+	}
+`;
+
+const headingStyles = css`
+	min-width: 0;
+	margin: 0;
+	${headlineBold24};
+	color: var(--puzzles-headline-colour, ${palette.neutral[7]});
+	line-height: 1;
+	overflow-wrap: break-word;
+
+	${from.tablet} {
+		${headlineBold28};
+	}
+`;
+
 const headingColumnStyles = css`
 	${from.leftCol} {
 		position: relative;
@@ -233,9 +253,11 @@ const hasContent = (container: PuzzleContainer): boolean =>
 const DirectorySection = ({
 	container,
 	hideTopRule,
+	branding,
 }: {
 	container: PuzzleContainer;
 	hideTopRule: boolean;
+	branding?: Branding;
 }) => {
 	if (!hasContent(container)) {
 		return null;
@@ -247,9 +269,14 @@ const DirectorySection = ({
 			id={container.id}
 		>
 			<div css={headingColumnStyles}>
-				<h2 css={titleStyles} id={`${container.id}-title`}>
-					{container.title}
-				</h2>
+				<div css={[titleStyles, branding && brandedTitleStyles]}>
+					<h2 css={headingStyles} id={`${container.id}-title`}>
+						{container.title}
+					</h2>
+					{branding && (
+						<PuzzlesContainerBranding branding={branding} />
+					)}
+				</div>
 			</div>
 			<div css={contentStyles}>
 				<Rows
@@ -281,6 +308,7 @@ export const PuzzlesDirectory = ({
 	layout,
 	renderAds,
 	hideTopRule = false,
+	containerBranding,
 }: Props) => (
 	<>
 		{layout.containers.map((container) => {
@@ -328,6 +356,7 @@ export const PuzzlesDirectory = ({
 			}
 			return (
 				<DirectorySection
+					branding={containerBranding?.[container.id]}
 					container={container}
 					hideTopRule={hideTopRule}
 					key={container.id}